Create + Launch A Profitable
Offer In Your Business To Boost
Those End Of Year Earnings
Launch Gorgeous is an 10 week, step-by-step, done together live experience that helps you create an offer and sell it, all during the course of the program!
Before you read any further,
we need to issue a warning…
"I was holding myself back, not fully understanding how to build a funnel, launch a funnel, and market it. It all overwhelmed me so I just sat on this idea for too long. Thus, I joined LG, and they kept pushing all of us along. Just do it, don't worry about it being perfect. Get it done. So I did. I stuck with it. Launched. And guess what... it's working!"
THIS ISN’T
YOUR MOM’S
E-COURSE ON
This is a live coaching experience for 10 weeks.
It’s not a course.
It’s our answer to the chronic and pervasive over-learning problem we see in this industry.
You lack an idea.
You lack the bandwidth to build the product AND launch it.
You think launching is just something certain markets and niches do.
You don’t understand the tech or the design or the copy or any of the skills it takes to get an offer out the door.
You’ve launched to crickets and lost your momentum.
We can easily spot why someone hasn’t launched...
or if they have, why it didn’t go well.
We can easily spot why someone hasn’t launched... or if they have, why it didn’t go well.
The goal of Launch Gorgeous is to fix both those issues as best we can (the market still rules king, but there are so many things you can do to work with it, instead of against it).
Here’s the real truth to why lots of launches fail:
People think they are selling information and so they design everything with that faulty foundation in mind.
People have mismanaged expectations about how big your audience needs to be to hit the numbers you want.
People don’t understand funnels, how they work, or what to include/not include.
People underestimate the skill involved in positioning the offer properly.
People spend all kinds of money on the wrong stuff. It's easy to get burned and swear it off altogether.
People try to mimic someone else’s launch but fail to see what’s going on behind the scenes.
People don’t understand what to make free and what to sell, so they starve their followers.
People get the curse of genius and obsess too much.
...it becomes even harder.
...of failure is tied to something you believed… about yourself, your offer, or the market you were selling to.
...of failure is tied to something you believed… about yourself, your offer, or the market you were selling to.
Let’s launch a challenge + offer in the next couple of months…together.
Challenges are amazing tools to create cash injections, create demand, and get buyers excited about your offers again.
You don’t want your customer LEARNING TOO MUCH during a challenge.
You need to know exactly what type of content to use in a challenge, so people show up, and then buy something bigger later
And there is no better time to launch a sale than in the fall!
Like surfing a really good wave that’s coming into
shore, there are a LOT of surfers on the wave.
Like surfing a really good wave that’s coming into shore, there are a LOT of surfers on the wave.
Challenges are always competitive... mainly because attention is at a premium. So in order to make sure you’ve got the best chance at snagging your customer’s attention, there are few pieces you need to have in place.
#1
A challenge topic that is irresistible and curious, gives them an experience, but also reveals a problem (you are best to solve!)
#1
A challenge topic that is irresistible and curious, gives them an experience, but also reveals a problem (you are best to solve!)
#2
#2
A killer pre-launch plan that is manageable for you to do (since challenges are typically a lot of work)
#3
#3
A kick-ass back end offer that can provide a critical Q4 cash injection we all need for the holidays.
A kick-ass back end offer that can provide a critical Q4 cash injection we all need for the holidays.
During the 10 weeks we’re together...
We’re going to give you JUST the right amount of training to execute on a killer 5 day free challenge into a launch.
"ACK!!! I JUST sold my 1st spot in my program that I'm building in LG! All I had was the copy/messaging done so far, and I dropped that on the page. Julie and Cathy you all are flipping life changers. Xoxoxo 1,000,000 times!"
We know the parts of a launch that are fun.
And the parts that aren’t.
To that end, we’ve created as many shortcuts as we could for the sake of momentum. We boil down all the fluff to the minimal viable action you must take.
During this phase, we’ll help you pick and design a killer 5-day free challenge that will be sure to get your customer’s attention and make them excited to buy.
During this phase, we’ll concoct a plan to build your challenge funnel and give you painfully specific step-by-step instructions so even a beginner can do it!
During this phase, we’ll help you design a strategy to get your customer’s attention through ads training, email marketing, and social media.
During this phase, we’ll take you by the hand and show you what kinds of backend offers work best, and give you everything you need to make sure you have something to sell at the end of your challenge.
During this phase, we’ll give you the prompts and copy to start generating buzz and excitement as your challenge gets closer.
During this phase, you’ll actually launch your challenge live during the program, and use our strategies to maximize sales on your backend offer when the challenge is over.
Clear instructions and laser focused outcomes for each phase (with deadlines)
Strategic training on the what, the why, and most importantly… the HOW
Q&A calls with Julie, Cathy, and the Funnel Gorgeous team
Signature bundles of templates for funnels, graphics, copy, and automations so everything is brought rigghtttt to the finish line before you even have to do anything!
You keep everything, even after the experience is done…
so you can use it over and over again for any future challenge launch.
"Your advice to have one focus when creating our sales page content combined with your sales page template is a gift beyond everything. This is the first time I’ve written sales page copy that doesn’t feel forced or salesy fake. You have my deepest gratitude!"
What you might pay to an agency to help you
launch ($10-$25,000 or more), we include all
of it in the Launch Gorgeous experience.
What you might pay to an agency to help you launch ($10-$25,000 or more), we include all of it in the Launch Gorgeous experience.
"I wanted to send you both a sincere THANK YOU for the detail, organization, and true value you have brought to LG - This is my first program with you other than going through one of your more self directed courses and being someone who has been in this space for 10+ years and worked on the teams of very large names, none of them hold a candle to the detail and organization you have both put into this program."
You’re Now Entering The No Excuse Zone
But... I'm Not Good at Writing Copy!!!
But I'm Not a Good Designer...
But I'm Not Sure I Can Sell My Advice in a Course!!
I'm Doomed to Procrastination Because I STILL Haven't Launched After Spending Thousands in Programs...
But My List is Tiny!
I'm Tired of Programs That Leave Me to My Own Devices...
No one ever thinks mindset is the reason things don't go as planned, except that it's literally 95% of the reason things don't go as planned.
Back by popular demand, we're bringing in Enneagram expert Nicole McDonough to do 9 mindset sessions on all kinds of classic issues such as procrastination, comparisonitis, perfectionism, and more.
Never run a dull ad again! As you build your audience, leverage the power of ads with training and our signature hook creation process.
We’ll show you exactly how we brainstorm to find the perfect angle. (Including how to find multiple angles on the same offer.)
You know the adage "a rising tide lifts all boats"? We couldn’t agree more, and that’s what we promise with our private, members-only FB Group. This isn’t just a random “throw in” or a place for superficial rah-rah support.
It’s a curated community of highly engaged fellow launchers who can get even the most launch averse, tech averse, or copy averse entrepreneur(s) unstuck in a matter of minutes and propel them to action.
Is there such a thing as marketing that feels good and still makes money? We say yes.
Design and develop your own marketing values that FEEL good for you and your customers, fit with your company and brand, and still product amazing sales and profits.
This is the perfect companion course to help you with a backend offer if you've not built one before. Comes free!
$97/mo for FG Funnels® - Save $20/mo
(normally $119/mo our marketing automation software)
$1000 off coupon for our FG Society Certification Program
(no expiration)
LG Alumni status that allows you to join any future round for just $500
(no expiration)
Launch Gorgeous Sale Weekend Experience
10 Weeks LIVE 'Done-Together' (Value $5,000)
Includes Core Training + Swipeables
Over The Shoulder Examples + Copy Prompts
Day By Day Homework + Weekly Accountability
Create a New Offer or Revive an Old One
BONUS 1: 10 Weeks of LIVE Q&A's with Julie + Cathy (Value $5,000)
BONUS 2: Two Fully Built CHALLENGE + OFFER Funnels (Value $5,000)
BONUS 3: Reels Prompts, Logo Templates, + Ad Gorgeous (Value $750)
BONUS 4: Pop Up Facebook™ Community (Value $500)
BONUS 5: 9 Weeks of Mindset Transformation via Enneagram (Value $3,000)
BONUS 6: Unlocked Workbook: Marketing Gorgeous Guidebook (Value $29)
BONUS 7: Unlocked Course: Ad Gorgeous (Value $97)
BONUS 8: Unlocked Course: Course Chemist (Value $197)
SPECIAL! Offer Validation Incubator with Julie + Cathy In Phase 1
(we've NEVER done this before!) (Value Priceless)
PLUS: Unlock $1,000 OFF Full FG Society Certification (Value $1,000)
PLUS: Unlock Launch Gorgeous Alumni Pricing For Any Future Round (Value $2500)
GET (2) LG's for the price of (1)
Get Our Easy Launch It! Course... FREE! For the first time ever, when you purchase LG Challenge Edition, also get our super awesome 30 day bootcamp that teaches you how to launch a paid workshop (with ads).
Julia welcomed 100 students and made over $10k with a beta launch. A pleasant side effect? Her email list grew from 22 to 400+ and her social media following to 5k+. Today, her online course has trained more than 800 students, grossed over $700k in revenue, and is now converted into an “evergreen” offer.
Gregory is a Catholic therapist who launched (for the first time) a membership community called The Integrated life. His launch netted $55k in revenue and a recurring revenue totaling $22,500/month—with ZERO paid traffic.
Esther: "I made $6000 on average with previous launches, now I just broke $100K in one single launch! I implemented everything in the Launch Gorgeous program and it worked.”
Larry, an Amazon wholesaler, launched his digital course for the first time with no paid ad spend, closed cart and welcomed 423 students, making over $800k in sales—following the Launch Gorgeous roadmap step by step.
Anything of True Value...
takes a level of investment to acquire
AND THEN pays back dividends over time.
If you want something that will pay you dividends over time, it will take a level of sacrifice to acquire it.
This is true with investments in real estate, the stock market, business etc.
Our avatars on social even have intrinsic value now. Think about the effect on the economy and communication if we all lost social alone. That shows you the level of value that a DIGITAL asset has in our modern world.
Just like in the real estate world, digital real estate in the form of websites, funnels, brands, accounts, etc. they all have value too.
Which means, when you're in the business of launching a new offer, you're creating digital real estate that will pay dividends over time.
The idea that you would create something on the first shot, launch it, and NOT ONLY make your invested money back...
...But also make enough profit to leave your job and retire your spouse... IS ABSURD.
People who try the first time and fail, end up in the cycle of "consistent starting over" rather than taking the stance that they are building digital real estate that will take time to develop and grow over time.
TAKE KRISTIN FOR EXAMPLE...
Her first launch (to 125 people) did $8000 in sales. Her second launch to a list of 6000? Did $90,000 in sales. Her third quickie 48 hour launch? Did another $10,000. That's a total of $108,000 in sales in the course of 9 months.
Guess how much money and time it would take in the stock market or in real estate to get that kind of return?
They Understand THE
value of creating an asset that pays dividends over time.
ARE YOU WANTING HELP TO CREATE THAT LONGTERM ASSET, OR DO YOU WANT TO GO IT ALONE?
Kristin and hundreds of others like her know
the value of investing in helping to grow.
If you are willing to take the risk to grow an online business...
And you're willing to invest in the building of an asset that will pay dividends over time...
Then the BEST program to set yourself up for success IS The Launch Gorgeous Experience.
Act like an investor
Take a risk
Build an asset that grows over time
IT’S TIME YOU PROPEL YOUR ZONE OF GENIUS INTO
PROFITABILITY-ON-STEROIDS WITH LAUNCH GORGEOUS BY YOUR SIDE.
There are few coaches out there that have as much experience with launching as Julie does. She's taught thousands of students, overseen multi-seven figure launches, worked directly with Russell Brunson (and launched his funnels for him), has her own private mastermind group where she runs strategic point for all kinds of launches in multiple industries and markets. This does not even include her own personal launches. If there's someone you want by your side in this endeavor, it's Julie. Currently the only other way to get her support is through her $25,000 private mastermind group, which has an application, income requirements, and a waitlist.
Cathy has been beautifying brands and designing experiences of digital delight for over 23 years, working with multi-billion dollar brands like Costco, Best Buy and Disney. She teaches High-end Branding, Graphic and Web design with the infusion of Strategic Conversion for brands that scale and last. When Cathy’s not crafting multiple 6 figure funnels, she is leading the movement on integrity in Marketing through the Marketer’s Heart community. Her heart’s mission: To help creatives book more clients and sell more products… one GORGEOUS funnel at a time.
Launch Gorgeous Sale Weekend Experience
10 Weeks LIVE 'Done-Together' (Value $5,000)
Includes Core Training + Swipeables
Over The Shoulder Examples + Copy Prompts
Day By Day Homework + Weekly Accountability
Create a New Offer or Revive an Old One
BONUS 1: 10 Weeks of LIVE Q&A's with Julie + Cathy (Value $5,000)
BONUS 2: Two Fully Built CHALLENGE + OFFER Funnels (Value $5,000)
BONUS 3: Reels Prompts, Logo Templates, + Ad Gorgeous (Value $750)
BONUS 4: Pop Up Facebook™ Community (Value $500)
BONUS 5: 9 Weeks of Mindset Transformation via Enneagram (Value $3,000)
BONUS 6: Unlocked Workbook: Marketing Gorgeous Guidebook (Value $29)
BONUS 7: Unlocked Course: Ad Gorgeous (Value $97)
BONUS 8: Unlocked Course: Course Chemist (Value $197)
SPECIAL! Offer Validation Incubator with Julie + Cathy In Phase 1
(we've NEVER done this before!) (Value Priceless)
PLUS: Unlock $1,000 OFF Full FG Society Certification (Value $1,000)
PLUS: Unlock Launch Gorgeous Alumni Pricing For Any Future Round (Value $2500)
GET (2) LG's for the price of (1)
Get Our Easy Launch It! Course... FREE! For the first time ever, when you purchase LG Challenge Edition, also get our super awesome 30 day bootcamp that teaches you how to launch a paid workshop (with ads).
Technically, nothing.
The entire program is designed to support you every step of the way from start to finish. BUT, your results do depend on a couple of factors: your decisiveness and how much effort you’ve put into your offer. (Among other things, but these are the big ones.)
We’ve given you EVERYTHING you need to have success!
No compelling offer? No problem!
You’re starting in the right place because in the first phase, we’ll unpack every single component that is crucial to nail an irresistible offer. (And make it so compelling your customers can’t help but buy!)
We’ll show you exactly how you can dig into your zone of genius and extract a diamond of an offer. And some people can simply launch a challenge without an offer, and we'll explain how to do that if you find yourself in that bucket.
Here are 4 ways that you’ll get ALL the help you need:
#1: Our world class content
Because of our proven methods and months of testing, we’ve had thousands of our students implement these doable strategies and yield profitable results—not to mention the results we’ve had in our own business too! The content you’re getting access when you join us is fully optimized for your launch success. We also are known for providing shortcuts: tangible assets that will help you finish things like emails, sales page, social graphics, and more.
#2: Our Private Facebook Group
Never feel left behind or work on your launch in isolation. EVER! Be surrounded by highly engaged fellow launchers who can get even the most launch averse, tech averse, or copy averse entrepreneur(s) unstuck in a matter of minutes and propel them to action. Even if we (Cathy and Julie) can’t get to your questions in the FB group, rest assured someone will within minutes and not DAYS!
#3: 9 Weeks of Live Q & A sessions (outside of the scheduled bi-weekly trainings)
If you still find yourself stuck in the weeds, paralyzed by doubts, or just need an extra dose of clarity, then bring your burning questions to the 8 live Q & A sessions held every week. We’ll bring our A-game to get you unstuck and onto the “take action” expressway.
#4: No nonsense mindset and kick in the pantsness - courtesy of Julie + Cathy!
All sessions will be recorded and YOURS for lifetime access, so even if you miss a session or get behind, you'll always have access to the material!
You'll need some tools. A sales page builder (we recommend FG Funnels®). You'll need an SMTP (FGF Mail). You can spend some money on ads (this is variable and dependent on how fast you want to grow - we do have people that don't use ANY ads, but they are happy to do a VERY small launch).
Other than that, we give you templates and designs so you don't need a designer. We also give you help with your copy so you don't need a copywriter. You'll have tutorials for the ads and all the other pieces, so that's it!
No. And in fact, if you're asking this question, it's probably not a good fit. The truth of the matter is the majority of people in online business fail. They don't take decisive action. They quit when it gets hard. They spend money on shiny objects. They have grossly mismanaged expectations. They don't understand basic business principles. They are looking for a way to make money fast because they are in debt and struggling to pay the bills.
The only guarantee we make is that we will give you 100% of our energy and skills to leverage in the growth of your business. We will give you the tried and true principles that work. We will help you take action so you don't fall off the wagon.
Some people will see this opportunity and take it right away, knowing that whenever you build an asset, it's helpful to have experts at your side. But even experts aren't mind readers. If we were to hire Elon Musk to build us a rocket, we'd have a much better shot at getting it right. But there would be no guarantee.
It's not different and totally different... at the same time.
Launch Gorgeous builds on Offer Cure + Funnel Rx.
Launch Gorgeous has the same action-packed "lack of fluff" vibe as our other programs. So if you liked Offer Cure + Funnel Rx, you'll LOVE Launch Gorgeous.
Where it's different is in the day to day. None of our other programs come with a dedicated Facebook group, Q&A, live training, and daily support in the group.
Not only that but Launch Gorgeous is like a having a Sherpa when you're about to climb Everest. We have the tools, templates, the guidebook, the "look out for!" moments, the accountability and the support. Plus, we've added a ton of extra resources that are strategically designed to shortcut the homework you're doing on any given day.
Launch Gorgeous Sale Weekend Experience
10 Weeks LIVE 'Done-Together' (Value $5,000)
Includes Core Training + Swipeables
Over The Shoulder Examples + Copy Prompts
Day By Day Homework + Weekly Accountability
Create a New Offer or Revive an Old One
BONUS 1: 10 Weeks of LIVE Q&A's with Julie + Cathy (Value $5,000)
BONUS 2: Two Fully Built CHALLENGE + OFFER Funnels (Value $5,000)
BONUS 3: Reels Prompts, Logo Templates, + Ad Gorgeous (Value $750)
BONUS 4: Pop Up Facebook™ Community (Value $500)
BONUS 5: 9 Weeks of Mindset Transformation via Enneagram (Value $3,000)
BONUS 6: Unlocked Workbook: Marketing Gorgeous Guidebook (Value $29)
BONUS 7: Unlocked Course: Ad Gorgeous (Value $97)
BONUS 8: Unlocked Course: Course Chemist (Value $197)
SPECIAL! Offer Validation Incubator with Julie + Cathy In Phase 1
(we've NEVER done this before!) (Value Priceless)
PLUS: Unlock $1,000 OFF Full FG Society Certification (Value $1,000)
PLUS: Unlock Launch Gorgeous Alumni Pricing For Any Future Round (Value $2500)
GET (2) LG's for the price of (1)
Get Our Easy Launch It! Course... FREE! For the first time ever, when you purchase LG Challenge Edition, also get our super awesome 30 day bootcamp that teaches you how to launch a paid workshop (with ads).
and you'll be looking back 10 weeks from now thinking...
"Closed our first sale of OWB today! Such an incredible moment! Thank you Julie and Cathy! Going through Launch Gorgeous taught me I am capable of more than I know and that I’m exactly where I am supposed to be."
If we can take people with zero experience in launching, and have them completing a launch - full copy, design, funnel tech and more... we can help you too.
* If we can take people with zero experience in launching, and have them completing a launch - full copy, design, funnel tech and more... we can help you too.
FOR SUPPORT ISSUES OR QUESTIONS, PLEASE EMAIL US AT [email protected]
© Copyright 2018 - 2022 Funnel Gorgeous, LLC.