Create + Launch A Profitable Funnel In Your Business To Grow Your Audience & Revenue... In Just 8 Weeks!
WHAT IS LAUNCH GORGEOUS?
Launch Gorgeous is a step-by-step, done together live experience that helps you create an offer and sell it, all during the course of the program!
W A R N I N G
Before you read any further,
we need to issue a warning…
The Launch Gorgeous Experience
Requires YOU to show up in a way that 90% of other programs don’t.
Requires YOU to show up in a way that
90% of other programs don’t.
AND GUESS WHAT... IT'S WORKING!!
"I was holding myself back, not fully understanding how to build a funnel, launch a funnel, and market it. It all overwhelmed me so I just sat on this idea for too long. Thus, I joined LG, and they kept pushing all of us along. Just do it, don't worry about it being perfect. Get it done. So I did. I stuck with it. Launched. And guess what... it's working!"
CARLY S.
THIS ISN’T
YOUR MOM’S
E-COURSE ON
LAUNCHING
x
This is a live coaching experience for 6-10 weeks.
It’s not a course.
It’s our answer to the chronic and pervasive over-learning problem we see in this industry.
We’ve built the program to break the procrastination cycle we see in so many people who never manage to launch an offer.
1.
You lack an idea.
2.
You lack the bandwidth to build the product AND launch it.
3.
You think launching is just something certain markets and niches do.
4.
You don’t understand the tech or the design or the copy or any of the skills it takes to get an offer out the door.
5.
You’ve launched to crickets and lost your momentum.
After launching hundreds of times...
We can easily spot why someone hasn’t launched...
or if they have, why it didn’t go well.
We can easily spot why someone hasn’t launched... or if they have, why it didn’t go well.
The goal of Launch Gorgeous is to fix both those issues as best we can (the market still rules king, but there are so many things you can do to work with it, instead of against it).
Here’s the real truth to why lots of launches fail:
People think they are selling information and so they design everything with that faulty foundation in mind.
People have mismanaged expectations about how big your audience needs to be to hit the numbers you want.
People don’t understand funnels, how they work, or what to include/not include.
People underestimate the skill involved in positioning the offer properly.
People spend all kinds of money on the wrong stuff. It's easy to get burned and swear it off altogether.
People try to mimic someone else’s launch but fail to see what’s going on behind the scenes.
People don’t understand what to make free and what to sell, so they starve their followers.
People get the curse of genius and obsess too much.
When you add the mindset issues to the pile, things like…
Fear oF
failure
shiny object
syndrome
comparisonitis
procrastination
fear of
showing up
“am I normal” disorder
...it becomes even harder.
90%
...of failure is tied to something you believed… about yourself, your offer, or the market you were selling to.
90%
...of failure is tied to something you believed… about yourself, your offer, or the market you were selling to.
So let’s change all of it today.
Let’s launch an irresistible offer in a few weeks…together.
During the TIME we’re together...
We’re going to give you JUST the right amount of training to execute on a killer launch that will entice new customers into your world!
YOU CAN DO THIS PROGRAM
Even if you have never done a funnel or a launch before.
STILL BUILDING AND SOLD ONE ALREADY
"ACK!!! I JUST sold my 1st spot in my program that I'm building in LG! All I had was the copy/messaging done so far, and I dropped that on the page. Julie and Cathy you all are flipping life changers. Xoxoxo 1,000,000 times!"
GABRIELLE C.
Launch Gorgeous is divided up into SIX phases.
These phases are one to two week stretches of time with
clear steps and action items that help propel you forward.
We know the parts of a launch that are fun.
And the parts that aren’t.
To that end, we’ve created as many shortcuts as we could for the sake of momentum. We boil down all the fluff to the minimal viable action you must take.
PHASE 1
Your PLM Offer
PHASE 1
Your Offer
During this phase, we’ll help you pick and design your killer products that will be sure to get your customer’s attention and make them excited to buy.
PHASE 2
Your SALES COPY
PHASE 2
Your SALES MESSAGE
During this phase, we’ll concoct a plan to help you get all the pieces of copy you need to make a converting funnel and give you specific step-by-step instructions so even a beginner can do it!
PHASE 3
Your PLM FUNNEL PART I
PHASE 3
Your FUNNEL PART I
During this phase, we’ll give you everything you need to build a high converting funnel. Design, workflows, and everything.
PHASE 4
Your PLM FUNNEL PART II
PHASE 4
Your FUNNEL PART II
During this phase, we’ll take you by the hand and help you set up the payment, customize the workflows, and get your products loaded into a membership area.
PHASE 5
LAUNCH TIME!
PHASE 5
GETTING READY TO LAUNCH
During this phase, we’ll give you the ad training you need to launch your funnel. Not doing ads? No problem! We'll show you how to get those first sales rolling in.
PHASE 6
YOUR LAUNCH
During this phase, we’ll give you everything you need to launch your high converting funnel for maximum conversion results.
WHAT CAN YOU EXPECT FROM EACH PHASE?
1.
Clear instructions and laser focused outcomes for each phase (with deadlines)
2.
Strategic training on the what, the why, and most importantly… the HOW
3.
Live Coaching Calls with Julie and Cathy
4.
Q&A calls with Julie, Cathy, and the Funnel Gorgeous team
5.
Signature bundles of templates for funnels, graphics, copy, and automations so everything is brought rigghtttt to the finish line before you even have to do anything!
You keep everything, even after the experience is done…
so you can use it over and over again for any future funnel build.
THE SALES PAGE TEMPLATE IS A GIFT BEYOND
"Your advice to have one focus when creating our sales page content combined with your sales page template is a gift beyond everything. This is the first time I’ve written sales page copy that doesn’t feel forced or salesy fake. You have my deepest gratitude!"
NARELLE T.
So What “Stuff” Comes with Launch Gorgeous?
Offer Logos +
Branding Templates
Naming Ideas
+ Help
Pricing + Discount
Table
Built in
Automations
Offer Creation
Tips
Templated Funnel Pages
Easy Copy Prompts
To Follow
Full Audience
Training
Productivity
Tips
Step By Step Curriculum
Tech Help +
Office Hours
Design Help +
Office Hours
Funnel Testing
Checklist
Email Launch
Copy Prompts
Checklists To Stay
On Track
A Chance For A
Featured Spotlight
$$$ VALUE
What you might pay to an agency to help you
launch ($10-$25,000 or more), we include all
of it in the Launch Gorgeous experience.
$$$ VALUE
What you might pay to an agency to help you launch ($10-$25,000 or more), we include all of it in the Launch Gorgeous experience.
YOU GET IT ALL.
The Training
The Community
The Prompts
The Help
all the BUILT-ALREADY-FOR-YOU assets!
If you plan to
ever build a funnel, the “stuff” alone is reason to join us!
NO ONE HOLDS A CANDLE TO YOU GUYS
"I wanted to send you both a sincere THANK YOU for the detail, organization, and true value you have brought to LG - This is my first program with you other than going through one of your more self directed courses and being someone who has been in this space for 10+ years and worked on the teams of very large names, none of them hold a candle to the detail and organization you have both put into this program."
ANGIE M.
You’re Now Entering The No Excuse Zone
But... I'm Not Good at Writing Copy!!!
But I'm Not a Good Designer...
But I'm Not Sure I Can Sell My Advice in a Course!!
I'm Doomed to Procrastination Because I STILL Haven't Launched After Spending Thousands in Programs...
But My List is Tiny!
I'm Tired of Programs That Leave Me to My Own Devices...
PLUS
EACH ROUND COMES WITH SPECIAL BONUSES
THAT WILL MULTIPLY YOUR RESULTS + BOTTOM LINE
Bonus 1
5 Weeks of Mindset
Coaching With
Nicole McDonough
LIVE VIDEO COACHING
Bonus 1
FOCUSED GROUP COACHING ON
MINDSET + MORE
We bring in specialists like Enneagram expert Nicole McDonough to do mindset sessions on all kinds of classic issues that keep you stuck from launching - such as procrastination, comparisonitis, perfectionism, and more.
Bonus 2
Full FB Ads Training
WITH Guest Coach
Ashley Braswell!
TRAINING + PROMPTS
Bonus 2
UP-TO-DATE ADS TRAINING
+ AI COACHING
Part of the "launch" of a funnel... are the ads and streamlining systems. We've brought in Meta Ads and AI experts to guide you step-by-step.
Bonus 3
Pop Up
Launch Gorgeous
COMMUNITY Group
LIVE COMMUNITY
Bonus 3
Pop Up Launch Gorgeous COMMUNITY Group
You know the adage "a rising tide lifts all boats"? We couldn’t agree more, and that’s what we promise with our private, members-only FB Group. This isn’t just a random “throw in” or a place for superficial rah-rah support.
Bonus 4
OFFER
TOOLKIT
TOOL BONUSES
Bonus 4
TEMPLATES, SWIPES, TOOLS
Whether you need a name, a logo, an offer brand, or help with putting together the slide decks and worksheets, we'll make sure you have all our templates on hand.
Plus UNLOCKED Perks As A Launch Gorgeous Student
1.
$97/mo for FG Funnels® - Save $32/mo
(normally $129/mo our marketing automation software)
2.
$1000 off coupon for our FG Society Certification Program
(no expiration)
3.
LG Alumni status that allows you to join any future round for just $500
(no expiration) + also receive discounts on any LG Accelerators
STOP LEARNING
+ START LAUNCHING WITH Launch Gorgeous
Launch Gorgeous Live Experience
6-10 Weeks LIVE 'Done-Together' (Value $5,000)
Offer-Style Hotseats with Julie & Cathy Daily
Support During Phase #1 (Value $5,000)
Office Hours With the FG Team
Every Week! (Value $2000)
Includes Core Training + Swipeables
Day By Day Homework + Accountability
BONUS 1: Focused Group Coaching On Mindset & More (Value $3,000)
BONUS 2: Up-to-Date Ads Training and AI Coaching (Value $3,000)
BONUS 3: Pop Up Launch Gorgeous FB Community (Value $500)
BONUS 4: Templates and Tools For An Amazing Offer! (Value $500)
BONUS 5: Swipe Files and Plug-n-Play Tech (Value $500)
UNLOCKED PERK: $1000 Off of FG Society (Never Expires) (Value $1000)
UNLOCKED PERK: Get Lifetime Alumni Pricing for Future Rounds of LG (Value $2500)
UNLOCKED PERK: Unlock $97/m FG Funnels Pricing FOREVER (Value $360)
PLUS: The Chance of Your Launch to Be Featured in Our Newsletter (Priceless)
LAST DAY BONUS ADDED
GET (2) LG's for the price of (1)
Get Our Easy Launch It! Course... FREE! For the first time ever, when you purchase LG Challenge Edition, also get our super awesome 30 day bootcamp that teaches you how to launch a paid workshop (with ads).
TOTAL VALUE = $27,860
Regular price = $3,997
Today's Price = $2997
(or 12 Payments of $297)
let's talk about the results though
Here’s what some of our amazing clients have been able to achieve with LG.
Julia welcomed 100 students and made over $10k with a beta launch. A pleasant side effect? Her email list grew from 22 to 400+ and her social media following to 5k+. Today, her online course has trained more than 800 students, grossed over $700k in revenue, and is now converted into an “evergreen” offer.
Gregory is a Catholic therapist who launched (for the first time) a membership community called The Integrated life. His launch netted $55k in revenue and a recurring revenue totaling $22,500/month—with ZERO paid traffic.
Esther: "I made $6000 on average with previous launches, now I just broke $100K in one single launch! I implemented everything in the Launch Gorgeous program and it worked.”
Larry, an Amazon wholesaler, launched his digital course for the first time with no paid ad spend, closed cart and welcomed 423 students, making over $800k in sales—following the Launch Gorgeous roadmap step by step.
AN IMPORTANT NOTE ABOUT RESULTS...
Anything of True Value...
takes a level of investment to acquire
AND THEN pays back dividends over time.
ANOTHER PRINCIPLE OF HOW THE WORLD WORKS:
If you want something that will pay you dividends over time, it will take a level of sacrifice to acquire it.
More dividends it requires
=
More sacrifice it takes
The more dividends it requires
The more sacrifice it takes
This is true with investments in real estate, the stock market, business etc.
OUR WORLD IS INCREASINGLY DIGITAL
Our avatars on social even have intrinsic value now. Think about the effect on the economy and communication if we all lost social alone. That shows you the level of value that a DIGITAL asset has in our modern world.
Just like in the real estate world, digital real estate in the form of websites, funnels, brands, accounts, etc. they all have value too.
Which means, when you're in the business of launching a new offer, you're creating digital real estate that will pay dividends over time.
The idea that you would create something on the first shot, launch it, and NOT ONLY make your invested money back...
...But also make enough profit to leave your job and retire your spouse... IS ABSURD.
People who try the first time and fail, end up in the cycle of "consistent starting over" rather than taking the stance that they are building digital real estate that will take time to develop and grow over time.
TAKE KRISTIN FOR EXAMPLE...
Her first launch (to 125 people) did $8000 in sales. Her second launch to a list of 6000? Did $90,000 in sales. Her third quickie 48 hour launch? Did another $10,000. That's a total of $108,000 in sales in the course of 9 months.
Guess how much money and time it would take in the stock market or in real estate to get that kind of return?
What you don't seE is Kristin spends...
It cost her $50,000 to make $108,000.
Would that be worth it?
If you're in an investor mindset...
it will.
IF YOU'RE IN A GET RICH QUICK MINDSET...
it won't.
What if she had given up after that first $8000 launch?
OR
What if she had given up when her first three ideas didn't pan out well?
THE KEY DIFFERENCE
BETWEEN THOSE WHO WILL SUCCEED
And those who won't...
THE KEY DIFFERENCE
BETWEEN THOSE
WHO WILL SUCCEED
And those who won't...
They Understand THE
value of creating an asset that pays dividends over time.
THE QUESTION NOW IS:
ARE YOU WANTING HELP TO CREATE THAT LONGTERM ASSET, OR DO YOU WANT TO GO IT ALONE?
Kristin and hundreds of others like her know
the value of investing in helping to grow.
consider this question:
If you are willing to take the risk to grow an online business...
And you're willing to invest in the building of an asset that will pay dividends over time...
Then the BEST program to set yourself up for success IS The Launch Gorgeous Experience.
But if you're not ready to...
1.
Act like an investor
2.
Take a risk
3.
Build an asset that grows over time
...THEN THIS PROGRAM IS NOT FOR YOU.
IT’S TIME YOU PROPEL YOUR ZONE OF GENIUS INTO
PROFITABILITY-ON-STEROIDS WITH LAUNCH GORGEOUS BY YOUR SIDE.
About Julie
There are few coaches out there that have as much experience with launching as Julie does. She's taught thousands of students, overseen multi-seven figure launches, worked directly with Russell Brunson (and launched his funnels for him), has her own private mastermind group where she runs strategic point for all kinds of launches in multiple industries and markets. This does not even include her own personal launches. If there's someone you want by your side in this endeavor, it's Julie. Currently the only other way to get her support is through her $25,000 private mastermind group, which has an application, income requirements, and a waitlist.
Cathy has been beautifying brands and designing experiences of digital delight for over 25 years, working with multi-billion dollar brands like Costco, Best Buy and Disney. She teaches High-end Branding, Graphic and Web design with the infusion of Strategic Conversion for brands that scale and last. When Cathy’s not crafting multiple 6 figure funnels, she is leading the movement on integrity in Marketing through the Marketer’s Heart community. Her heart’s mission: To help creatives book more clients and sell more products… one GORGEOUS funnel at a time.
About Cathy
Warning: Side effects of this program may include unprecedented boat loads of get it done-ness!
STOP LEARNING
+ START LAUNCHING WITH launch Gorgeous
Launch Gorgeous Live Experience
6-10 Weeks LIVE 'Done-Together' (Value $5,000)
Offer-Style Hotseats with Julie & Cathy Daily
Support During Phase #1 (Value $5,000)
Office Hours With the FG Team
Every Week! (Value $2000)
Includes Core Training + Swipeables
Day By Day Homework + Accountability
BONUS 1: Meta Ads and AI Coaches & Training (Value $3,000)
BONUS 2: Mindset Coaching with Nicole McDonough (Value $3,000)
BONUS 3: Funnel With Behind The Scenes How We Did It (Value $5,000)
BONUS 4: Pop Up FB Community For 6 Weeks (Value $500)
BONUS 5: Templates and Tools For An Amazing Offer! (Value $500)
UNLOCKED PERK: $1000 Off of FG Society (Never Expires) (Value $1000)
UNLOCKED PERK: Get Lifetime Alumni Pricing for Future Rounds of LG (Value $2500)
UNLOCKED PERK: Unlock $97/m FG Funnels Pricing FOREVER (Value $360)
PLUS: The Chance of Your Launch to Be Featured in Our Newsletter (Priceless)
LAST DAY BONUS ADDED
GET (2) LG's for the price of (1)
Get Our Easy Launch It! Course... FREE! For the first time ever, when you purchase LG Challenge Edition, also get our super awesome 30 day bootcamp that teaches you how to launch a paid workshop (with ads).
TOTAL VALUE = $27,860
Regular price = $3,997
Today's Price = $2997
(or 12 Payments of $297)
BURNING QUESTIONS YOUR FELLOW LAUNCHERS ASKED
BEFORE THEY DECIDED TO WORK WITH US
What do I need to have prepared beforehand?
Technically, nothing.
The entire program is designed to support you every step of the way from start to finish. BUT, your results do depend on a couple of factors: your decisiveness and how much effort you’ve put into your offer. (Among other things, but these are the big ones.)
We’ve given you EVERYTHING you need to have success!
What if I don’t have a compelling offer yet? Will this program help me?
No compelling offer? No problem!
You’re starting in the right place because in the first phase, we’ll unpack every single component that is crucial to nail an irresistible offer (and make it so compelling your customers can’t help but buy).
We’ll show you exactly how you can dig into your zone of genius and extract a diamond of an offer.
HOW MUCH HELP AM I GOING TO REALLY GET?
Here are 4 ways that you’ll get ALL the help you need:
#1: Our world class content
Because of our proven methods and months of testing, we’ve had thousands of our students implement these doable strategies and yield profitable results—not to mention the results we’ve had in our own business too! The content you’re getting access when you join us is fully optimized for your launch success. We also are known for providing shortcuts: tangible assets that will help you finish things like emails, sales page, social graphics, and more.
#2: Our private Facebook group
Never feel left behind or work on your launch in isolation. EVER!
Be surrounded by highly engaged fellow launchers who can get even the most launch averse, tech averse, or copy averse entrepreneur(s) unstuck in a matter of minutes and propel them to action. Even if we (Cathy and Julie) can’t get to your questions in the FB group, rest assured someone will within minutes and not DAYS!
#3: 6 weeks of live Q & A sessions & office hours
If you still find yourself stuck in the weeds, paralyzed by doubts, or just need an extra dose of clarity, then bring your burning questions to the office hours and Q&A's every week. We’ll bring our A-game to get you unstuck and onto the “take action” expressway.
#4: No nonsense mindset and kick in the pantsness - courtesy of Julie + Cathy!
WHAT IF I CAN’T MAKE THE LIVE TRAINING SESSIONS?
All sessions will be recorded and YOURS for lifetime access, so even if you miss a session or get behind, you'll always have access to the material!
WHAT OTHER EXPENSES WILL I INCUR BESIDES THE COST OF THE COACHING PROGRAM?
You'll need some tools. A sales page builder (we recommend FG Funnels®). You can spend some money on ads (this is variable and dependent on how fast you want to grow - we do have people that don't use ANY ads, but they are happy to do a VERY small launch).
Other than that, we give you templates and designs so you don't need a designer. We also give you help with your copy so you don't need a copywriter. You'll have tutorials for the ads and all the other pieces, so that's it!
DO YOU HAVE INCOME GUARANTEES?
No. And in fact, if you're asking this question, it's probably not a good fit. The truth of the matter is the majority of people in online business fail. They don't take decisive action. They quit when it gets hard. They spend money on shiny objects. They have grossly mismanaged expectations. They don't understand basic business principles. They are looking for a way to make money fast because they are in debt and struggling to pay the bills.
The only guarantee we make is that we will give you 100% of our energy and skills to leverage in the growth of your business. We will give you the tried and true principles that work. We will help you take action so you don't fall off the wagon.
Some people will see this opportunity and take it right away, knowing that whenever you build an asset, it's helpful to have experts at your side. But even experts aren't mind readers. If we were to hire Elon Musk to build us a rocket, we'd have a much better shot at getting it right. But there would be no guarantee.
What is the difference between launch gorgeous live experience and lg accelerators?
Launch Gorgeous Live: 8-10 weeks, $3,000, includes direct coaching from Cathy & Julie, pop-up Facebook group, all the special bonuses and expanded training. After completing one full live round, you can enroll in future live rounds as an alumni for 75% off.
Launch Gorgeous Accelerator: Two days, $350, includes small group environment, no direct coaching from Cathy & Julie, but real-time support from our expert team. You gain access to one Launch Gorgeous Curriculum replay, plus a chance to be featured in our newsletter if you finish your funnel or offer within those two days.
STOP LEARNING
+ START LAUNCHING with Launch Gorgeous!
Launch Gorgeous Live Experience
6-10 Weeks LIVE 'Done-Together' (Value $5,000)
Offer-Style Hotseats with Julie & Cathy Daily
Support During Phase #1 (Value $5,000)
Office Hours With the FG Team
Every Week! (Value $2000)
Includes Core Training + Swipeables
Day By Day Homework + Accountability
BONUS 1: Meta Ads and AI Coaches & Training (Value $3,000)
BONUS 2: Mindset Coaching with Nicole McDonough (Value $3,000)
BONUS 3: Funnel With Behind The Scenes How We Did It (Value $5,000)
BONUS 4: Pop Up FB Community For 6 Weeks (Value $500)
BONUS 5: Templates and Tools For An Amazing Offer! (Value $500)
UNLOCKED PERK: $1000 Off of FG Society (Never Expires) (Value $1000)
UNLOCKED PERK: Get Lifetime Alumni Pricing for Future Rounds of LG (Value $2500)
UNLOCKED PERK: Unlock $97/m FG Funnels Pricing FOREVER (Value $360)
PLUS: The Chance of Your Launch to Be Featured in Our Newsletter (Priceless)
LAST DAY BONUS ADDED
GET (2) LG's for the price of (1)
Get Our Easy Launch It! Course... FREE! For the first time ever, when you purchase LG Challenge Edition, also get our super awesome 30 day bootcamp that teaches you how to launch a paid workshop (with ads).
TOTAL VALUE = $27,860
Regular price = $3,997
Today's Price = $2997
(or 12 Payments of $297)
Take the Step Today
and you'll be looking back 6 weeks from now thinking...
"Gosh I had no idea what I was capable of! How much I've learned and grown!"
CAPABLE OF MORE THAN I KNOW
"Closed our first sale of OWB today! Such an incredible moment! Thank you Julie and Cathy! Going through Launch Gorgeous taught me I am capable of more than I know and that I’m exactly where I am supposed to be."
MIKAYLA L.
The Bottom Line Is...
*
If we can take people with zero experience in launching, and have them completing a launch - full copy, design, funnel tech and more... we can help you too.
* If we can take people with zero experience in launching, and have them completing a launch - full copy, design, funnel tech and more... we can help you too.
XX JULIE CHENELL + CATHY OLSON
FOR SUPPORT ISSUES OR QUESTIONS, PLEASE EMAIL US AT [email protected]